Process

“The Diamond Diagram”

Our studio’s role is to study and identify what can be changed in the process, to make the difference and lead to a new, never-thought-of outcome.

How the Diamond Diagram works:
This process is called a diamond diagram because it creates a decision tree in the shape of a diamond:

At the top of the diagram, we engage with the concept or technology. The concept or technology are evaluated, challenged and examined for their feasibility. We then identify alternatives to compare and expand the options. From these options, we then choose the most suitable alternative(s) and develop them in full. Through repetition of this process, we constantly re-evaluate the different alternatives, removing those potentials that are not viable, eliminating options, and narrowing the diamond tree. At the end of this iterative action, we reach our conclusion at the bottom of the diamond, with the product and its production process fully optimized.

"Insanity Is Doing the Same Thing Over and Over Again and Expecting Different Results"

(Alebert Einstein)

Marketing

Concept Examination, Subject Research, Market Research, Client’s Vision, Brief Creation.

Concept Development, Mood Boards, Configuration Creations. Options Creation- Usually 3 Alternatives.

Alternatives Developments, Product Development, Prototyping, Engineering, Preliminary Detail Work, Modelling, And Testing.

Copy, Art, References For Visual, And Music, Script

Storyboard, Details Work, Production Sourcing, See/Hear, Voice, Music, Asset Creation, 1st Cut

Post, Revisions, And Delivery

Product

Concept Examination, Product Research, Market Research, Client’s Vision, and Brief Creation.

Concept Development, Mood Board Preliminary Design, Configuration Creations. Options Creation.

Alternatives Developments, Product Development, Prototyping, Engineering, Preliminary Detail Work, Modelling, And Testing.

Configuration Lockdown, Details Work, Design Freeze, Manufacturer, And Production Sourcing.

Design For Manufacturing, Manufacturer’s Modelling, And Production Sample Sign-Off, Tooling, Sample Test, And Revising.

Production, QC, Revisions.

The type and quality of communication directly impact the process and result. We focus on precise communication to ensure your project requirements are executed.

To accelerate the process and product development in today’s ultra-competitive markets, projects require more than design attention and resources. They require decisive action; The Pareto 80/20 principle is the rule we follow. This rule states that 20% of your actions/activities will account for 80% of the results and outcomes. Through our collaborative process, we identify those decisions and factors that are essential to achieve an optimal result in a short time, reducing development resources and costs.

To ensure that your project has a solid foundation, from which all factors flow harmoniously, we follow a three-step methodology. We can compare this to the design and construction of a building.

AMA

A

Architecture
We first start with the grand layout and master plan. We identify the project and structure of what needs to be built. What is the essence of the plan? What do we strive to achieve? What are the objectives and deliverables

M

Mechanics
We will then consider how to construct and solve the issues that come with the requested results. During this process, we will overcome technical and mechanical problems.

A

Aesthetics
Finally, we will focus on the aesthetics of the project - colors, materials, textures, edits, look and feel of the product or assets, finding materials and finishes that set your product apart.

An essential factor of product design is to ensure that all components of a project are ready at the correct time. Our methodical approach results in confidence that deadlines are met and foundations are solid.

Our Approach

Values

Our team will reach out to help you

Steps to Take Your Product from Ideation to Manufacturing

01

Ideation and Concept Development

Brainstorming: Generate ideas and identify potential problems your product will solve.
Research: Conduct market research to understand demand, competition, and customer needs.
Concept Sketching: Create initial sketches and descriptions of your product.
Feasibility Study: Evaluate technical, financial, and market feasibility.

02

Design and Prototyping

Detailed Design: Develop detailed drawings and specifications using CAD software.
Material Selection: Choose materials based on functionality, cost, and manufacturability.
Prototype Development: Create prototypes to test the design, functionality, and usability. Consider 3D printing, CNC machining, or other prototyping techniques.
Testing and Iteration: Test prototypes, gather feedback and iterate the design.

03

Business Planning

Business Plan: Develop a business plan outlining your market strategy, financial projections, and operational plan.
Funding: Secure funding through investors, loans, or grants.

04

Pre-Production

Manufacturing Plan: Develop a detailed manufacturing plan, including production methods, equipment needed, and production schedules.
Supplier Identification: Identify and vet suppliers for materials and components.
Cost Analysis: Perform a cost analysis to ensure the product can be produced within budget.
Quality Control: Establish quality control processes to maintain product standards.

05

Manufacturing Setup

Facility Preparation: Set up your manufacturing facility, or choose a contract manufacturer.
Tooling and Equipment: Purchase or create the necessary tooling and equipment.
Pilot Run: Conduct a pilot run to test the manufacturing process and identify any issues.

Full-Scale Production

06

Production Ramp-Up: Gradually increase production volume while monitoring quality and efficiency.
Supply Chain Management: Ensure a reliable supply chain for materials and components.
Inventory Management: Develop an inventory management system to handle raw materials, work-in-progress, and finished goods.

Marketing and Distribution

07

Marketing Strategy: Implement your marketing strategy to promote your product.
Distribution Channels: Set up distribution channels to get your product to customers, whether through retailers, distributors, or direct sales.
Sales and Support: Establish a sales team and customer support infrastructure.

08

Continuous Improvement

Feedback Loop: Collect feedback from customers and continually improve your product and processes.
Innovation: Stay ahead of the competition by innovating and developing new products or features.

Have an idea?

Describe your project through the contact form below.
Our team will contact you to help you achieve your goals.